Do you know that the most important part of marketing in the world is in digital media?
Companies in general focus on direct sales. Therefore, fairs try to create a new customer portfolio from target audience contact information or people around us. In fact, they start from the last and most difficult part of the work. For this purpose, printed materials (catalogs, etc.), the right sales personnel (who know the industry and the market) and the necessary equipment and payments for sales activities are also needed to make a fund.
Marketing, on the other hand, first makes the right target audience definition. For this, the opinion of all segments of the company is taken. Data are evaluated on a variety of topics, such as the customer sector, age group, gender, or scale size of companies. Then he produces scripts, projects on how to attract the attention of the target audience. A lot of alternatives are evaluated, ranging from conferences to books and advertisements.
That’s where digital marketing comes in. It collects and evaluates a lot of data, from social media surveys to content, target audience behavior and preferences. Most importantly, the target audience will be a customer base who is willing to take the company and the products in front of the sales team when they feel the desire to take them. However, when the customer is contacted, there is no purchase decision yet.
Digital marketing is a very broad and current concept. If it is not used, your competitors may take away your Sunday share.
According to the data of the Turkish Statistical Institute, according to the data of August 2020, households’ access to the Internet from home has increased by more than 90%.
So, with digital marketing, there are almost no households left that cannot be entered.
Digital marketing is a set of strategies that work to reach more potential customers, a more accurate audience, faster and more effectively. In digital marketing, advertising performances can be measured with net values, addressed directly to a specific audience, and mutual communication with a potential customer can be established. Moreover, its results can also be measured clearly.
The dimensions of digital marketing are very wide. Some of them do not require a budget, and for some, budget allocation is required. The main thing here is the target audience. The desired result will not be achieved if it is not selected correctly. For example, it is necessary to be clear when searching for distributors, wholesalers, franchisees, etc. As with all marketing activities, it is vital to determine the target audience correctly in digital marketing.
In digital marketing, most popular search engines, optimized for mobile compatible, and creating web sites that provide a professional solution, e-commerce, software,mobile apps, Google AdWords, and social media channels in the use of the appropriate share of the planning by creating the necessary pages of the target audience, in other words, social media marketing, search engine optimization (SEO), e-mail, such as sending SMS and many different equipments.