Export-Oriented Digital Marketing
From Website and Social Media Management to Google Ads Strategies, a Comprehensive Approach Digital marketing is one of the most effective marketing methods today and helps brands stand out in the global competitive environment. A successful digital marketing strategy requires both a technical and content-driven approach.
Export-oriented digital marketing services are among the most important services provided by Marka 365 Digital Marketing Agency to strengthen your brand’s visibility and digital presence.
For a management that will boost your exports, enhance your brand awareness, and increase your sales, you can receive 365 days of support from Marka 365 Digital Marketing Agency.
Below, the different stages of the digital marketing process are elaborated in detail.
1. Website Audits and Redesign
Essential Elements for a Good Web Design
When designing a website, there are certain fundamental principles that directly impact user experience and performance in search engines. Here are the key features that should be included in a successful web design:
Originality
Originality in web design always gives you an edge. While drawing inspiration is a natural process, copying directly harms the branding process and reduces user engagement. Unique and well-designed websites are positively received by both users and search engines. This is one of the most effective ways to reflect your brand’s identity.
Simplicity and Color Harmony
Complex designs can create a negative impression on users. A simple, clear, and well-thought-out color scheme design allows users to navigate the site with ease. Details such as readable fonts and easily accessible menus are the cornerstone of a user-friendly experience.
User Friendly Interface
It is essential that users visiting your website can navigate easily on all devices. An interaction-focused design encourages your customers to spend more time on your site. A user-friendly interface helps visitors explore your site effortlessly and encourages them to return.
Accessibility
The primary goal of a website is to ensure easy access to your target audience. If your website is not visible on search engines or does not meet users’ needs, this is a significant shortcoming. To improve accessibility:
- An SEO-friendly infrastructure should be created,
- Original and high-quality content should be used,
- Optimizations should be made according to search engine criteria.
Fast Loading
A slow-loading website causes users to quickly leave the site. Studies show that users typically do not wait more than 2-3 seconds for a website to load. Additionally, search engines like Google rank faster-loading sites higher.
To check speed, you can use tools like Google PageSpeed Insights to measure and improve your website’s performance.
Mobile Compatibility
Visits made through mobile devices account for a large portion of internet traffic. Mobile-friendly web design (responsive design) ensures that your site looks flawless on all devices. This not only enhances user experience but also helps you achieve a better ranking in search engines. Mobile compatibility is no longer an option; it is a necessity.
Regular and Balanced Design (Using Grid Layout)
A well-organized design helps users understand the site content more easily. Randomly placed images and texts can make your site look cluttered and chaotic. By using grid systems, you can create a balanced design, resulting in a more professional appearance.
Original and Quality Content
The content of your website is one of the key factors that determine how long users stay on your site. Copy-paste content does not engage visitors and can also be penalized by search engines.
Unique content:
- Captures users’ interest,
- Encourages them to stay on the site longer,
- Helps improve your ranking in search engines.
Remember, you should create your content not only for search engines but also to add value for your users.
Updates
It is crucial for websites to always remain up to date. Especially, having the latest updates published by Google on your website serves as proof that your site is alive and constantly evolving. Therefore, we aim to keep websites always up to date by integrating Google’s 365 daily updates into the websites.
A successful web design is a process where technical details and aesthetic elements come together. By focusing on factors such as originality, simplicity, mobile compatibility, and fast loading, you can improve both the user experience and increase visibility in search engines.
2. Promotion to Search Engines (Google, Bing and Yandex)
To increase the visibility of a website in search engines, proper promotion is required. This process includes both technical and content optimizations:
- Sitemap and Robots.txt: Prepared to help search engines crawl the site more efficiently.
- Search Console and Webmaster Tools: Integrated with Google, Bing, and Yandex tools.
- Search Engine Optimization (SEO): Keyword analysis and content strategy development.
3. Internal SEO Structuring of the Website
On-Page SEO refers to optimizing the internal structure of a website to achieve better rankings in search engines:
- Meta Tags: Page titles, descriptions, and H1-H6 tags are optimized.
- URL Structure: Short, descriptive, and keyword-rich URLs are created.
- Image Optimization: Image sizes are reduced, and alt tags are added.
- Internal Links: Links are added to help users and search engines navigate the site easily.
4. Efforts to Make the Website Open Quickly
Website speed directly impacts user experience and SEO performance. Therefore:
- Server Performance: The quality of the hosting provider is checked.
- Cache Technology: Caching techniques are implemented.
- CDN Usage: Content Delivery Network (CDN) is used to reduce load times.
- Minification and Compression: HTML, CSS, and JavaScript files are optimized.
5. Google Updates Throughout the Year
Google’s algorithm is constantly updated. In line with these updates, a website should undergo:
- Regular Analyses: Monitor changes in traffic, ranking shifts, and user behavior.
- Compatible Revisions: Implement adjustments to meet new algorithm requirements.
- Competitor Analysis: Track the industry impact of updates and develop competitive strategies.
6. Publishing the Website in Target Country Languages
For brands aiming to enter global markets, a multilingual website is essential. In this process:
- Localization: Content is not only translated but adapted to align with the cultural dynamics of the target country.
- SEO-Friendly Translation: Content is optimized by conducting keyword research for each language.
- Language Switching: Users are provided with an easy-to-use language selection option.
7. Determining Social Media Strategy
Social media is an indispensable part of digital marketing. For a successful social media strategy:
- Target Audience Analysis: Consider demographics, interests, and online behaviors.
- Platform Selection: Choose social media platforms suitable for the brand’s target audience (Instagram, LinkedIn, TikTok, etc.).
- Content Planning: Schedule visual, text, and video content according to a monthly calendar.
8. Monthly Video SharingIn Target Country Language
Video content is an effective tool for increasing user engagement. In this process:
- Professional Production: Videos are created with high quality and tailored to the cultural dynamics of the target country.
- Subtitles and Voiceovers: Videos are made accessible in the target audience’s language.
- Sharing Schedule: The most effective sharing times are analyzed.
9. Determining and Managing Google Ads Strategy
Google Ads enables digital marketing campaigns to deliver quick results. To develop this strategy:
- Keyword Research: The most suitable keywords for the target audience are identified.
- Targeting: Ads are targeted based on geographic, demographic, and interest criteria.
- Budget Management: The ad budget is optimized to maximize return on investment (ROI).
- Performance Monitoring: Campaigns are regularly analyzed and improved.
When managed with the right strategy, digital marketing can help a brand stand out in global markets. From website optimizations to social media and Google Ads campaigns, every step is aimed at engaging the target audience and increasing brand awareness. For professional support in these processes, you can rely on Marka 365 Digital Marketing Agency for 365 days of assistance, ensuring long-term success.
